SENIOR PRODUCT DESIGNER · PRODUCT STRATEGY · UX · UI
Turning complex problems into intuitive experiences.
I design end-to-end B2B and B2C digital products across SaaS, FinTech, EdTech, gaming, PropTech, creator economy, and emerging industries.
Selected Work →01
Selected Work
Crosswalk
Market intelligence for commercial real estate.
Fondimex
Simplifying complex financial information and investment workflows.
MoneyTree
Connecting renters and property owners with clean energy solutions.
Avatar Activity
Evolving a core self-expression experience to strengthen personalization, engagement, and retention.
02
About
Hi, I'm Araceli — a Senior Product Designer based in Guadalajara, Mexico.
I have 7+ years of experience designing B2B and B2C digital products across SaaS, FinTech, EdTech, gaming, PropTech, creator economy, and emerging industries.
My work spans the full product lifecycle, from discovery and product definition to research, interaction design, prototyping, UI, testing, and delivery.
I'm especially drawn to complex products where design can turn business rules, systems, and user needs into experiences that feel clear and intuitive.
Outside of product design, I'm drawn to reading, music, visual culture, games, my cat, and the details that make experiences memorable.
03
Let's work
together.
Have a project, opportunity, or just want to talk about design? I'd love to hear from you.