SENIOR PRODUCT DESIGNER · PRODUCT STRATEGY · UX · UI
Turning complex problems into intuitive experiences.
I design end-to-end B2B and B2C digital products across SaaS, FinTech, EdTech, gaming, PropTech, creator economy, and emerging industries.
Selected Work →01
Selected Work
Avatar Activity
Research-driven redesign of a core avatar experience to improve personalization and engagement.
Crosswalk
Designing a commercial real estate intelligence platform from concept to MVP.
Fondimex Validator
Simplifying CFDI validation, invoice management, and factoring through role-based financial workflows.
MoneyTree
Designing a multi-sided platform for tenants, landlords, and operations across web and mobile.
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About
Hi, I'm Araceli — a Senior Product Designer based in Guadalajara, Mexico.
I have 7+ years of experience designing B2B and B2C digital products across SaaS, FinTech, EdTech, gaming, PropTech, creator economy, and emerging industries.
My work spans the full product lifecycle, from discovery and product definition to research, interaction design, prototyping, UI, testing, and delivery.
I'm especially drawn to complex products where design can turn business rules, systems, and user needs into experiences that feel clear and intuitive.
Outside of product design, I'm drawn to reading, music, visual culture, games, my cat, and the details that make experiences memorable.
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Let's work
together.
Have a project, opportunity, or just want to talk about design? I'd love to hear from you.